Taste Tomorrow

To create the best finished goods and to anticipate what will come next, you need to know your consumer's needs and expectations. Taste Tomorrow is the world's largest bakery, patisserie and chocolate consumer survey conducted in 40 countries to gather data from over 17.000 consumers. Through in-depth insights into global and local consumer behaviours, attitudes and choices, this independent study carried out for Puratos offers a foodstep into the future, tracking the evolution of trends and unveiling new ones. The results? Fresh insights about health, convenience, experience, digital and more to stimulate innovation in the bakery, patisserie and chocolate sectors.